Media

Nationaal Media Onderzoek
Media Measurement Survey

Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands

Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
The Rise of Fakism
Media Publication

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
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