Media

Survey spotlights ‘Affluencers’: Europe’s most affluent and influential consumers

NMO Mediatrends forms a core, integrated part of the "Nationaal Media Onderzoek". It provides insights into both the size and demographic makeup of the Dutch population aged 13 and above, as well as ownership and usage of media devices. This fifth wave of the study, conducted by Ipsos I&O, is based on a sample of more than 8,000 individuals within that age group.

Stop selling. Start storytelling.

At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?

Winning the battle for memorable attention in advertising.

Unlocking cross-media synergy with TV and social media

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

The power of audience research to support the pursuit of convention-breaking creative ideas.

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.