Society

GENERATIONS REDEFINED: Change | Continuity | Opportunity

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

The Ipsos Happiness Index finds people are happiest in India and the Netherlands.

Ipsos conducted a survey among Ukrainian citizens for The Economist

What do futurists believe, and how do their views differ from the typical global citizen?

ESG: Where Next?
Is ESG at a crossroads? Ipsos research shows that climate change, poverty and social inequality remain constant and significant worries that unite people around the world.
But companies face a tricky balancing act between profit, purpose – and politics.

The power of effective market research in transforming tourism strategies.