Social Media


Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Society Survey

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.
Social Media Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Communities Publication

How humor can connect your ads with a Gen Z audience

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
Social Media Publication

What’s trending in online fashion conversations: insights about trends, brands, and Gen Z

Social data reveals new insights about fashion trends and shoppers

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Social Media Publication

Decoding 'China Chic' cosmetic brands

'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
Automotive Publication

What Do Online Consumers Really Think of Electric Cars in 2022

Social data reveals how consumers feel about new Electric Vehicle (EV) models