Trust in Professions

In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.

Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.

A report on the future of trust in media.

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.