Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
Auckland, 11 August 2022 – The latest Ipsos Global Advisor study found that the vast majority of New Zealanders recognise that cycling plays an important role in the reduction of carbon emissions (84%) and traffic reduction (73%). However, 42% of New Zealanders are still more likely to use their own car than any other mode of transport for short distance trips, with only 7% saying that they would use their bike.
