Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Auckland, 25 July 2022 – Among the 32 countries surveyed by Ipsos, New Zealand is most worried about the impact of climate change around the world with the majority (81%) of New Zealanders expressing concerns about the impacts of climate change that can already be seen in other countries
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
Ipsos is conducting this survey for Te Manatū Waka Ministry of Transport and Waka Kotahi NZ Transport Agency, who are working together with The Ministry of Social Development.
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
The latest Ipsos New Zealand Issues Monitor finds that Inflation / cost of living continues to be the number one issue facing New Zealanders.
In addition, New Zealanders’ ratings of the Government’s performance continues to decline after reaching all time high levels during the first major lockdown. Ratings have dipped below pre-COVID-19 levels and are now similar with levels at the beginning of their first term in.
The latest of our Ipsos Global Advisor surveys included this additional report on Inflation - what New Zealanders are thinking and how they compare to other countries.
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
