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Ipsos New Zealand Issues Monitor - Feb 2025
Ipsos New Zealand has released the 27th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them. The survey has been running since 2018.
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2025 International Women's Day 30-country Survey
Ipsos NZ releases localised findings of a new 30-country study for the 2025 International Women's Day. More than half of New Zealanders think things would work better if more women held positions of responsibility - 57% of New Zealanders agree that things would work better if more women held positions with responsibility in government and companies. Additionally, 42% New Zealanders also define themselves as a feminist. This is significantly higher than the 30-country global average* (38%).
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Ipsos New Zealand Housing Monitor 2025
Ipsos New Zealand has released its Housing Monitor 2025, part of the latest Ipsos Global Advisor study. More than 22,000 people across 30 countries were surveyed, including approximately 1,000 people in New Zealand.
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Growing your brand through societal impact
In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
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Ipsos NZ Issues Monitor Oct 2024
In 2018, Ipsos New Zealand started tracking the key issues facing New Zealand. In this wave of the Ipsos New Zealand Issues Monitor, we asked 1,003 New Zealanders to select from a list of 20, the three most important issues facing the country and to rate the ability of the country’s political parties to best manage these issues.
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2024 Global Infrastructure Index - NZ Edition
Ipsos, one of the world's leading market research companies, releases the 2024 Global Infrastructure Index, a 32-country survey which tracks peoples’ attitudes and perceptions of infrastructure in their country and local area. More than 23,000 people across 32 countries were surveyed, including 1,001 people aged 18+ in New Zealand.
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Ipsos NZ Health Services Report 2024
The Ipsos Global Health Service Monitor has been run on a regular basis in around 30 markets globally since 2018. The survey was conducted in New Zealand for the first time in 2023 and this year, it includes a sample of n=1,000 New Zealanders. Fieldwork was conducted between 26 July and 9 August 2024.
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Ipsos NZ Issues Monitor August 2024
The latest Ipsos New Zealand Issues Monitor reveals that healthcare / hospitals has significantly increased in importance as an issue for New Zealanders, with the issue rising to its highest level since Covid landed in New Zealand.
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.
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AI and the Future of CX
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.