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Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
FastFacts
Get fast answers with a full self-service researcher assisted platform.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Climate Change – Responsibility & Actions
The majority of New Zealanders (57%) have stated that if the government does not act now to combat climate change, it will be failing the people of New Zealand. Notably, just 37% of believe that the New Zealand government has a clear plan in place for how the government, businesses and people themselves are going to work together to tackle climate change, according to a new study from Ipsos.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies