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Shopper
Understand purchase decisions and manage your category successfully.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Ipsos NZ Issues Monitor February 2021
Our most recent Ipsos New Zealand Issues Monitor continues to track the key issues faced by New Zealanders and how these have changed over time.
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COVID-19: One Year into the Pandemic
One year on, the COVID-19 pandemic continues to have an impact on the world and the way our daily lives operate. With the vaccination process having started in New Zealand, 51% of New Zealanders say they are likely to get the vaccine once it becomes available to them. One in five (18%) say they are not likely to get vaccinated and a quarter (24%) sit somewhere between, indicating they are likely to need some level of persuasion. A further 7% have not yet made up their mind.
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.