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Mystery shop essentials: Confidence built on evidence
Brands spend millions crafting their image, messaging, and managing customer journeys; yet the ultimate success or failure hinges on everyday interactions that remain unseen.
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In search of the truth: Why showing up still matters
Neil Tee spoke recently at the New Zealand Insights Conference, hosted by Research Association New Zealand (RANZ). In an age of dual-screening, overflowing inboxes, constant notifications, and shortening attention spans, Neil argues that showing up in-person for face-to-face interviews has never been more important.
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.