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Ipsos Health Service Report 2024
New Zealanders concerned about resourcing in the healthcare system; mental health remains the number one health issue
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Mystery shop essentials: Confidence built on evidence
Brands spend millions crafting their image, messaging, and managing customer journeys; yet the ultimate success or failure hinges on everyday interactions that remain unseen.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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Ipsos NZ Issues Monitor - August 2025
New Zealanders’ concern about cost of living significantly increases; and concern for unemployment at highest level in five years
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Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025
Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.
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Current Ipsos Surveys in Field
Ipsos is currently running several major social research surveys. Information about them is presented below. If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected]
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.