Consumers

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Recent events are having a negative impact on travel plans to each one of 30 destination countries including the United States, according to an Ipsos survey of over 18,000 adults across 25 countries.

In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.

Getting Sticky - Brand managers want emotionally attached customers!

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.

Applife is Ipsos proprietary app using mobile for qualitative research.

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.