Consumers


Advertising Publication

Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
Consumers Publication

Emotional Attachment and Profitable Customer Relationships

Getting Sticky - Brand managers want emotionally attached customers!
Innovation Publication

Don’t Let Promising Breakthrough Innovations Die

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.