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Infrastructures
Survey
New Zealanders’ Attitudes Towards Local Infrastructure
Ipsos has just released the results of a 28-country survey into infrastructure issues.
28.10.17
Advertising
Publication
Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
22.03.17
Consumers
Publication
Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
07.02.17
Innovation
Publication
Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
19.10.16
Qualitative
Publication
AppLife
Applife is Ipsos proprietary app using mobile for qualitative research.
24.02.15
Consumers
Publication
Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
22.01.15
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