Consumers


Consumers Survey

International Happiness Day - A New Zealand Edition

77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.
Inflation Survey

Ipsos New Zealand Global Advisor Inflation Report, March 2023

Wellington, 16 March 2023 – The latest Ipsos New Zealand Global Advisor Inflation report shows that the number of New Zealanders who are struggling financially is on the rise, with 26% indicating that they are finding it difficult to manage financially (up from 20% in the previous wave in May 2022).
Customer Experience Publication

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Ipsos Update Publication

Ipsos Update - June 2022

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
Consumer Behaviour Publication

Ipsos Update - February 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update - August 2017

Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
International Survey

Recent Events’ Impact on International Travel Plans

Recent events are having a negative impact on travel plans to each one of 30 destination countries including the United States, according to an Ipsos survey of over 18,000 adults across 25 countries.
Politics Publication

Brand Risk in the New Age of Populism

In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?