Consumers

77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.

How to build brand success across generations with the power of empathy

Shattering the Stage Gates with Generative AI.

How to drive behaviour change.

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Wellington, 16 March 2023 – The latest Ipsos New Zealand Global Advisor Inflation report shows that the number of New Zealanders who are struggling financially is on the rise, with 26% indicating that they are finding it difficult to manage financially (up from 20% in the previous wave in May 2022).

Designing customer experiences that drive business success

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.