Ipsos survey for Tradesilvania: The Cryptocurrency Market in Romania. 1 in 3 Romanians who are aware of cryptocurrencies also own them.
1 in 3 Romanians which are aware of cryptocurrencies also own them, and interest remains high but more selective, according to the latest study conducted by Ipsos Romania and Tradesilvania.
The study highlights a phase shift: from generalized interest to more informed decisions and increased attention to risk.
Regarding adoption, the data shows consolidation rather than acceleration: 1 in 3 respondents familiar with the concept of cryptocurrencies own them, and 70% declare they intend to invest in the future. Compared with the previous survey (2022), both ownership and investment intention have slightly decreased, indicating a more selective and risk-conscious market.
This shift is also confirmed at the perception level: 55% of respondents consider cryptocurrencies speculative assets, yet over half still see them as an investment opportunity. Interest remains high but is accompanied by a more realistic understanding of the risks.
In Romania, interest in cryptocurrencies remains high, but user behavior becomes more selective: fewer invest impulsively, and decisions are increasingly influenced by access, costs, and local currency withdrawal options.
In Romania, the cryptocurrency market is moving towards a concentration phase - after years of effervescent dynamics, users are more attentive to risks and perhaps more calculated. It is normal behavior in a period dominated by instability, inflationary pressure, and decreasing purchasing power
says Dorian Cazacu, Senior Client Director at Ipsos Romania.
We see a clear transition from curiosity to conscious use. Users are no longer just seeking access to crypto but solutions through which they can enter and exit the market quickly, under predictable conditions. Infrastructure becomes the differentiating element
declared Ciprian Dobrescu, co-founder of Tradesilvania.
Other relevant conclusions:
- Crypto education is moving to social media: the share of social networks increased from 23% to 35%, reaching the same level as online searches, which decreased from 47%.
- Bitcoin remains the main asset on the market, present in the portfolios of more than 60% of owners.
- Solana rises in adoption ranking and surpasses other popular assets from the previous study, including MultiversX (formerly Elrond). The Romanian cryptocurrency loses ground in preferences, decreasing from 18% awareness in 2022 to 10% in 2025, respectively from 8% to 5% in ownership.
- Web3 remains an emerging segment: 3 out of 10 respondents have heard of this concept, and among these, more than half already use associated services (Wallets, DEXs, NFT Marketplaces, etc.)
The study highlights a market in consolidation, where users are more informed but also more demanding in choosing platforms and services used.
The full study is available here.
About the study
The study was conducted online via the agile Ipsos.Digital research platform, among 500 internet users aged 18-55 from urban or rural areas in Romania. The research was carried out from October to November 2025.
About Tradesilvania
Tradesilvania is a crypto and fintech infrastructure platform that offers integrated access to trading, custody, and fiat on/off-ramp services for retail and institutional users. The platform allows direct conversions between RON, EUR, and digital assets, supporting more than 150 cryptocurrencies and multiple blockchain networks.
