KSA Primary Consumer Sentiment Index - November 2025

The latest findings from Ipsos Saudi Arabia’s Primary Consumer Sentiment Index (PCSI) for November 2025 show sustained forward-looking confidence among consumers. The total index stands at 70.6, reinforcing Saudi Arabia’s position as one of the most optimistic markets globally.

Consumers express strong confidence in the country’s economic outlook, with 82% expecting the economy to strengthen in the next six months. Perceptions of the labor market also remain solid, with nearly 8 in 10 expressing confidence in their job security, indicating a more stable view of workforce conditions across segments. Household optimism is similarly high: 7 in 10 expect their personal financial situation to improve, and a similar share say they feel confident in their ability to save and invest. While some short-term pressures persist in current personal finances, these are balanced by clear confidence in future conditions.

Overall, the results reflect steady, forward-looking optimism heading into 2026, supported by stronger expectations for the economy, financial stability and job security.

The Primary Consumer Sentiment Index is a global index conducted monthly by Ipsos across 22 countries in collaboration with Thomson Reuters, and measures consumer attitudes towards the current and future state of the local economy, consumers’ personal financial situation, as well as confidence to make large investments and ability to save. The survey has been running monthly in Saudi Arabia since 2010.

Click below for the full report.