Most Influential Brands in Saudi Arabia – 2026
Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2026 edition representing the seventh year the survey is conducted in Saudi Arabia. A total of 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Leading Edge”, “Corporate Citizenship”, “Empathy”, and “Utility”, in addition to the key variables that make up the “Influence index”.
The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, and Technology, among others.
Top 10 Most Influential Brands in Saudi Arabia:
1. WhatsApp
2. stc
3. Google
4. Apple
5. YouTube
6. Al Rajhi Bank
7. ChatGPT
8. Almarai
9. Instagram
10. TikTok
Top 10 Most Influential Local Brands in Saudi Arabia:
1. stc
2. Al Rajhi Bank
3. Almarai
4. Saudia Dairy
5. Al Baik
6. Panda
7. Al Othaim
8. Nahdi
9. STC Bank
10. Saudia Airlines
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