Society

Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.

From local getaways to effortless staycations, people in Saudi Arabia are embracing domestic travel in different ways and for different reasons.

Attitudes towards mental health in Saudi Arabia

Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.

The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

Embracing Tomorrow in the Heart of Today's Riyadh

The Metaverse's impact on travel and tourism.

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.

Views on gender equality in Saudi Arabia.