Society

What do people in Saudi Arabia expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

From local getaways to effortless staycations, people in Saudi Arabia are embracing domestic travel in different ways and for different reasons.

What do people in Saudi Arabia expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

Attitudes towards mental health in Saudi Arabia

Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.

The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

Saudi Arabia's residents' outlook for 2024.

Embracing Tomorrow in the Heart of Today's Riyadh

The Metaverse's impact on travel and tourism.