MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
Is inflation the top concern in Saudi Arabia?
Views towards the state of Saudi Arabia remain positive with a slight drop in the index since April 2022.
Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 2 local brands making the top 10.
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
27 January 2022
11AM CET or 5PM CET
What people in Saudi Arabia say about 2022.
An unfamiliar territory waiting to be defined.
Views on mental and physical Wellbeing in Saudi Arabia.
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.