The MENA e-commerce market is amongst the fastest growing in the world with the growth being predominantly led by the GCC region. Amongst the strongest contenders on that front is Saudi Arabia. Fueled by its dominantly young and tech savvy population, Saudi Arabia is well-positioned as a great platform for exploring omnichannel opportunities.
Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?