Shopper

Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.

As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Customer experiences across the e-commerce journey in GCC.

How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.

The changing food habits and attitudes of consumers in Saudi Arabia during the pandemic.

In this changing world, retailers need to adapt to remain relevant and competitive.

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.