Ipsos' OTT and streaming content syndicated study in MENA answers many important business questions regarding the consumption of SVOD and Pay TV services.
The results tackle into the white spaces and opportunities of this industry by market segment. It also focuses on how satisfied the customers are with their experience of OTT platforms to date, along with the main points around this.
It covers other areas such as how music streaming is performing and what is the market potential with the entry of new players.
How does the market look in terms of customer churn? And what is the behaviors of consumers on such platforms?