Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2024 edition representing the sixth year the survey is conducted in Saudi Arabia. A total of 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Leading Edge”, “Corporate Citizenship”, “Empathy”, and “Utility”, in addition to the key variables that make up the “Influence index”.
The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, and Technology, among others.
Top 10 Most Influential Brands in Saudi Arabia:
1. YouTube
2. Google
3. WhatsApp
4. Samsung
5. STC
6. Al Rajhi Bank
7. Apple
8. Amazon
9. Panda
10. Nahdi
Top 10 Most Influential Local Brands in Saudi Arabia:
1. STC
2. Al Rajhi Bank
3. Panda
4. Nahdi
5. Almarai
6. SNB
7. Mobily
8. Saudia Airlines
9. Saudia Dairy
10. Nahdi
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