Digital

A comprehensive syndicated study uncovering the latest online shopping trends.

This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

Elie Aoun, CEO Media, at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.