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KSA Primary Consumer Sentiment Index - July 2025
Consumer sentiment index in Saudi Arabia stands at 71.4
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KSA Primary Consumer Sentiment Index - May 2025
Ipsos’ Primary Consumer Sentiment Index in Saudi Arabia continues to lead global sentiment against all odds.
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KSA Primary Consumer Sentiment Index - March 2025
Consumer sentiment index in Saudi Arabia is at 72.3.
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Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
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The 2025 Ramadan Handbook – Saudi Arabia Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Spotlight*KSA: Views On Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Predictions 2025 - Saudi Arabia Edition
What do people in Saudi Arabia expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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Spotlight*KSA - Online Shopping Behaviour & Attitudes
As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.
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AI in Radio: A Game-Changer or Just Missing the Human Touch?
The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.