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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.
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Global consumer confidence reaches new pandemic high
Significant month-on-month gains in consumer sentiment recorded in seven markets
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Most Influential Brands in Saudi Arabia - 2020
Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 3 local brands making the top 10.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos Social Talks: Shopping Online During the Pandemic
Customer experiences across the e-commerce journey in GCC.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?