Most Influential Brands in Saudi Arabia - 2020

Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 3 local brands making the top 10.

Ipsos has announced the results of its “Most Influential Brands” survey, conducted for the third time in Saudi Arabia. The ‘Most Influential Brands Survey’ is a global Ipsos initiative, covering 14 markets and close to 800 brands worldwide this year. In Saudi Arabia, 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Leadership”, “Presence”, “Leading Edge”, and this year, the impact of “COVID-19”, in addition to the key variables that make up the “Influence index”.

The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, Technology, and Fashion, among others.

Top 10 Influential Brands in Saudi Arabia:

  1. Samsung
  2. WhatsApp
  3. Google
  4. Youtube
  5. STC
  6. Al Marai
  7. Apple
  8. Facebook
  9. Al Rajhi Bank
  10.  Noon

Top 10 Local Brands:

  1. STC
  2. Al Marai
  3. Al Rajhi Bank
  4. Panda
  5. Al Baik
  6. Jarir Bookstore
  7. Nahdi
  8. Nova
  9. Goody
  10.  Mobily