Consumers

Half of the 24 economies surveyed show a significant three-month decline in their Consumer Confidence Index.

Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.

A new approach to Point of Sales activation

Significant drops are seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; meanwhile, optimism gains in Argentina, Saudi Arabia, France, Turkey and China.

Understanding consumers with and without social media.

New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.

Survey finds people value privacy and compensation over the benefits of sharing data.

At 49.3, the Ipsos Global Consumer Confidence Index in May 2019 is up 0.3 point against last month, but still down 0.5 point over the past three months, and down 1.4 points over the past 12 months.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.