Consumers


Customer Experience Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Economy Survey

February 2021: Global consumer confidence showing little growth

Consumer sentiment remains significantly lower than a year ago in most countries
Consumers Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations

Food Trends 2020

The changing food habits and attitudes of consumers in Saudi Arabia during the pandemic.
Consumers Survey

Ipsos in MENA Launches Consumer Pulse

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
Public Health Survey

Ipsos Tracks MENA Consumer Sentiment in Light of the COVID-19 Outbreak

What are the changing consumer habits with the COVID-19 Pandemic spreading?
Consumers Survey

March 2020: Consumer confidence still holding up globally, but expectations are down

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
Consumers Survey

Consumer sentiment drops in China, but not in other major economies

Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
Consumers Survey

Looking for holiday cheer? Global consumer confidence hits new over 2-year low

Global Consumer Confidence Index in December is at the lowest since May 2017.