The vast majority (95%) of individuals in Saudi Arabia are familiar with the term sustainability, where they primarily associate it with the conservation of natural resources and renewable energy sources.
When it comes to actions taken to live more sustainably, the majority of the population (9 in 10) have also taken steps towards a more sustainable lifestyle although these tend to be actions that require easy to medium effort such as using low-energy lightbulbs. While 4 out of 5 express a willingness to make lifestyle compromises to benefit the environment, 3 in 5 are unclear about specific actions that could make a difference in addressing climate change.
In terms of corporate responsibility, 56% believe that companies in Saudi Arabia lack in terms of supporting sustainability and ethical best practices but consider technology companies and oil and gas companies to be the most active on sustainability.
Moreover, when considering the overall cost implications of sustainable practices, around half of individuals believe that the responsibility for expenses should lie with governments. On the other hand, 1 in 4 are open to personally bearing the costs themselves showing their support and contribution to sustainability.