Early Intervention in Acute Upper Respiratory Tract Infections

For most URTIs, neither cure nor wide-scale prevention through immunization is yet available – so appropriate treatment requires early intervention.

Upper respiratory tract infections (URTIs) are one of the most common diagnoses in the primary care setting across the world, with more than 18.8 billion cases occurring worldwide every year. Most adults will have 2-4 episodes of acute URTI each year, while children have an average of 6-10 episodes. It not only affects an individual’s health but also his/her social life, sleep, school, and/or work performance, representing an important burden to society.

Ipsos conducted a regional advisory board in November 2020 to understand medical experts’ recommendations on how to fight against acute URTI. The consensus established during the discussion is collated in this whitepaper, highlighting:

  • High-risk groups and impact of acute URTI
  • Definition and benefits of early intervention
  • Recommended early interventions  
  • Call-to-action for healthcare professional and consumer education

This paper is intended for Healthcare Professional education purposes only. The information provided reflects only the perspectives and opinions of the authors following an expert round-table discussion. The development of this paper was supported by P&G Health and Ipsos.


Ipsos P&G URTI White Paper cover May 2021