Insights Hub

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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  Society Survey

  What Worries the World - May 2018

  New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.

  08.06.18
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  Sports Survey

  Global Attitudes Towards the FIFA World Cup 2018 in Russia

  Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

  07.06.18
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  Economy Publication

  The Economic Pulse of the World - May 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.06.18
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  Sports Publication

  “Moodvertising” during the World Cup

  Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

  30.05.18

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  Environment Survey

  Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion

  87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.

  24.05.18
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  Internet Survey

  Internet Security and Trust

  A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.

  17.05.18
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  Shopper Publication

  The Evolution of Shopper Behaviour

  Brands need to connect with shoppers in the moments that matter most.

  15.05.18
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  Reputation Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  07.05.18
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  Product Innovation Survey

  Who are the World’s Biggest Wearable Tech Buyers?

  From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

  26.04.18
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  Food & Beverage Publication

  ‘Natural’ food: What Does it Mean to Consumers?

  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

  25.04.18