Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.
In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.