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  Trends & Prospective Publication

  85% APAC consumers agree ' I would like more control over decisions about my health'

  While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

  15.06.23
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  Trends & Prospective Publication

  74% APAC citizens with they could slow down the pace of their life

  Busy, stressful lives mean that people need time out

  15.06.23
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  Trends & Prospective Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  15.06.23
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  Trends & Prospective Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  15.06.23
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  Trends & Prospective Publication

  85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  14.06.23

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  Trends & Prospective Publication

  74% APAC consumers think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  14.06.23
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  Inflation Publication

  Ipsos Update – June 2023

  Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.06.23
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  Trends & Prospective Publication

  78% APAC consumers cannot imagine life without the internet

  People need to be persuaded that new technologies will improve their lives rather an adopting them without question

  25.05.23
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  Trends & Prospective Publication

  81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

  While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

  25.05.23
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  Inflation Survey

  Half of the public across 29 countries think their country is in recession

  A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

  24.05.23
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  Trends & Prospective Publication

  81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

  Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

  24.05.23