Insights Hub

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• Path to Purchase Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  24.01.15
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

  24.01.15
• Consumers Publication

  Consumer & Retail Audit

  Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

  22.01.15
• Data Analytics Publication

  Data Analytics/ Data Science

  Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.

  20.01.15
• Data Analytics Publication

  Science Centre

  Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

  20.01.15

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