Insights Hub

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  Market Research Survey

  Ipsos in Singapore named Silver Winner, Market Research Agency of the Year 2019

  Ipsos in Singapore was announced the Silver winner in the Market Research category at MARKETING's 12th annual Agency of the Year Awards

  21.05.19
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  Gender Survey

  Gender Equality, Sexual Harassment and the #MeToo movement in Singapore

  Latest Ipsos study reveals perceptions and attitudes on gender equality, sexual harassment and the #MeToo movement in Singapore.

  07.03.19
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  Insights Survey

  How the Asian mother is changing

  This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.

  28.02.19
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  Public opinion Survey

  Perceptions and predictions in the lead up to the Singapore Budget 2019

  Latest Ipsos study reveals perceptions and predictions in the lead up to the Singapore Budget 2019.

  18.02.19
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  Television Survey

  New Year's Eve: Staying in is the new going out

  According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.

  17.12.18

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  Public opinion Survey

  Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

  Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

  07.12.18
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  Food & Beverage Survey

  New global study: Today’s views that will shape tomorrow’s food

  Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.

  06.12.18
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  Public opinion Survey

  Are Singaporeans Savvy e-Shoppers?

  Ipsos survey finds Singaporeans, young and old are savvy e-shoppers.

  19.11.18
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  Business Survey

  Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

  Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

  30.10.18
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  Public opinion Survey

  The Susceptibility of Singaporeans Towards Fake News

  Ipsos study finds that while 8 in 10 Singaporeans are confident that they can spot 'fake news', 45% admit that they have incorrectly believe 'fake news' stories

  28.09.18
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  Business Survey

  Global Business Influencers 2018

  Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

  27.09.18