Insights Hub

All content

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  Advertising Publication

  Selling Creative Research Short?

  How creative research can help measure and fuel long-term campaign effects

  04.04.19
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  Connected Health Publication

  Connected Health: A roadmap to success

  Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

  29.03.19
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  Virtual Reality Publication

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
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  Media Measurement Publication

  Ipsos Creative Excellence new video sparks Creativity

  Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

  20.03.19
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  Consumer Behaviour Publication

  How Technology Can Fuel Behavioural Research - and Enrich Your Insights

  Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.

  20.02.19

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  Reputation Publication

  Corporate Reputation: The key questions answered

  How to unlock the value of reputation for businesses.

  15.02.19
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  Advertising Publication

  Be bold, be creative, do research!

  How early communication research enables marketers to make more creative, bolder advertising…faster.
  
  

  12.02.19
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  Brands Publication

  The third moment of truth: Why sustainable packaging became a corporate necessity

  As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

  29.01.19
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  Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19
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  Consumer Behaviour Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Market Research Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18