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• Consumer Behaviour Publication

  Behavioural Science

  Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

  09.10.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - September 2017

  The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.

  14.09.17
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  International Publication

  Chinese International Travel Monitor 2017

  This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.

  31.08.17
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  Mystery Shopping Publication

  Designing a ‘Smarter’ Mystery Shopping Program

  Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.

  02.08.17
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  Social Listening Publication

  Using Social Intelligence for a Sharper Vision of your Brand and Category

  Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.

  16.07.17

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  Curiosity Newsletter Publication

  Curiosity Newsletter - July 2017

  From global trends to Ipsos' wins, we hope you enjoy this issue of Ipsos Curiosity.

  12.07.17
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  Healthcare Publication

  Identifying Opportunities Within Asean’s Universal Healthcare Programmes

  The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.

  07.07.17
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  Product Innovation Publication

  3D Printing in Korea

  Overview of the component and service aftermarket

  06.07.17
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  Device Agnostic Publication

  Device Agnostic Surveys a Necessary Evolution 2017

  What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.

  03.07.17
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  Surveys Publication

  The Role of Surveys in the Age of Behavioural Science

  A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

  21.06.17
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  International Publication

  What Worries The World?

  The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.

  19.06.17