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Ipsos Update 10.09.25

Ipsos Update – September 2025

Politics 10.09.25

Market Research 09.09.25

Brands Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

15.06.17
Audience Measurement Publication

The Age of Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.

08.06.17
Mobile Payment Publication

The Millennial Influence in Asia - 2017

How Millennials of Asia will shape tomorrow's payments landscape.

17.05.17
Curiosity Newsletter Publication

Curiosity Newsletter - April 2017

The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.

20.04.17
Customer Experience Publication

Customer Experience as A Competitive Advantage

There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.

01.03.17
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