Insights Hub

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  Audience Measurement Publication

  The Age of Algorithm

  It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.

  08.06.17
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  Mobile Payment Publication

  The Millennial Influence in Asia - 2017

  How Millennials of Asia will shape tomorrow's payments landscape.

  17.05.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - April 2017

  The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.

  20.04.17
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  Customer Experience Publication

  Customer Experience as A Competitive Advantage

  There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.

  01.03.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - February 2017

  Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.

  09.02.17

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  Brands Publication

  Brand Activation: New Year, New Opportunities

  Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.

  05.02.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - January 2017

  "The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!

  11.01.17
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  Media Publication

  The Effectiveness of Media Touchpoints in Singapore

  Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.

  31.10.16
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  Communications Publication

  Winning The Battle: Top 5 Tips to Develop Engaging & Effective Digital Video Creative

  The rapidly changing pattern of media consumption has posed a lot of challenges for the brands as they try to decode what works in digital and how is that different from the traditional channels.

  30.10.16
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  Product Innovation Publication

  Don't Let Promising Breakthrough Innovations Die

  Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.

  19.10.16
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  Product Innovation Publication

  The Truth About Innovation...

  With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
  

  18.10.16