Insights Hub

All content

• 

  Curiosity Newsletter Publication

  Curiosity Newsletter - October 2016

  Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.

  12.10.16
• 

  Curiosity Newsletter Publication

  Curiosity Newsletter - September 2016

  In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.

  13.09.16
• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  24.08.16
• 

  Curiosity Newsletter Publication

  Curiosity Newsletter - August 2016

  In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.

  10.08.16
• 

  Curiosity Newsletter Publication

  Curiosity Newsletter - July 2016

  We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.

  13.07.16

• Preference Center Sign up below

  Manage your communication preferences from Ipsos

  Update

• Market Research Publication

  Self-storage industry in Singapore

  The self-storage industry in Singapore has developed quickly in recent years driven by a number of favourable political and economic factors.

  20.12.15
• Healthcare Publication

  Geared for Health - Asean's Growing Medical and Healthcare Industry

  Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.

  20.07.15
• Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  24.03.15
• 

  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  25.02.15
• 

  Device Agnostic Publication

  Device Agnostic

  A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

  25.02.15
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  24.02.15