With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.