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  Advertising Publication

  Missions for the Modern Marketer - A TikTok & Ipsos Report

  In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.

  27.05.24
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  Ipsos Update Publication

  Ipsos Update – May 2024 : Earth, Plastics, Politics..

  Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  02.05.24
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  Sustainability Survey

  Earth Day 2024: Changing Attitudes and Actions Towards Climate Change

  After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.

  19.04.24
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  Ipsos Update Publication

  Ipsos Update – April 2024

  Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  02.04.24
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  Society Survey

  Global Happiness 2024

  The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.

  18.03.24

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  Public Health Publication

  An Experts' Consensus On the Role of Psyllium Fibre Dietary Supplement in Early Intervention of Chronic Diseases

  How Psyllium fibre supplementation can help individuals with inadequate dietary fibre intake improve digestive health and reduce their risk of developing chronic diseases.

  11.03.24
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  Gender Survey

  Singaporeans' Attitude Towards Gender Equality

  Two-thirds believe that the pursuit of women's equal rights adequate, majority unbiased in leadership preferences

  07.03.24
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  Women Survey

  Millennials and Gen Z less in favour of gender equality than older generations

  Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.

  04.03.24
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  User Experience Publication

  Why Accessible UX Matters

  Tips for delivering a great user experience.

  01.03.24
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  Society Publication

  Ipsos Update – March 2024

  Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  01.03.24
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  Consumer Confidence Index Survey

  February 2024: Consumer confidence down among G7 countries

  Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.

  22.02.24