A crisis such as the current COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment. 80% report a loss of income due to crisis in the region and there is widespread concern if further restrictions are imposed in the region. Certain sectors such as travel and entertainment have taken a strong hit, while others such as household groceries and cleaning have benefited from this crisis, especially if the set up includes selling online.
To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region providing insights on:
- The current state of pandemic in 6 individual SEA markets
- Impact on income and future outlook as the economy continues to open up, until December 2020
- Impact on sectors (entertainment, transport, fitness, travel etc.) and categories (groceries, household cleaning products, personal care, alcohol, clothing, electronics etc.)
If the above topics are of interest to you, and you wish to have full access to the FREE report, contact your Ipsos representative or use the contact form below