[Report] Living in Crisis: Masked Up and Moving Forward in SEA

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.

living in crisis: masked up and moving forward in southeast asia, ipsosA crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment. In May 2020, as many Southeast Asian countries were coming out of lockdown, Ipsos conducted a self-funded study across 6 SEA markets to understand the evolving consumer opinions and behaviours around the crisis.

  1. State of the pandemic in 6 SEA markets
  2. Impact on income and future outlook
  3. Impact on categories and purchase channels

Three months on, Ipsos furthers this study by taking a look at how consumer attitudes and behaviours have remained or again changed. This study enables brands and marketers to anticipate future consumer behaviour as many countries are expecting a second wave of infections.

Pre-register to receive the FREE topline 6-market SEA topline report (Scheduled release in October 2020)

You may also wish to customize the survey with your own questions. Click here for an Ipsos representative to contact you about your customization. (Closing date for customization 3rd September 2020)

Download the brochure and access the Wave 1 SEA report "Living with COVID-19" here.

Consumer & Shopper