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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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Report: eCommerce Unleashed
Ipsos' eCommerce Unleashed is a study capturing durable change during the COVID-19 crisis and beyond. Our shopper-centric and cost-effective insights help marketers reinvent their plans for future recovery and growth in light of COVID-19.
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Singaporeans' Life in the New Normal: COVID-19
Life in the new normal: 71% of Singaporeans are worried about contracting the virus, half don’t intend to travel this year even if it is allowed, and majority intend to continue online shopping
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Customer perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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A Singapore Perspective on Plastic Pollution
Growing concern over plastic delivers a new 'moment of truth' for brands: A Singapore perspective on plastic pollution - Ipsos Report
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.