COVID-19 is unleashing eCommerce shopping globally and will drive permanent and long-term shopping behaviour changes. People are trying new channels, services and products - and forcing shopper marketers to re-think how they will meet their rapidly expanding needs.
Ipsos' eCommerce Unleashed is a study capturing durable change during the COVID-19 crisis and beyond. Our shopper-centric and cost-effective insights help marketers reinvent their plans for future recovery and growth in light of COVID-19.
By capturing shopper emotions and behaviours across 9 markets and 8 categories, eCommerce Unleashed illuminates emerging shopper patterns and durable changes to help future-proof shopper strategies.
With eCommerce Unleashed, we will provide you with:
- Comparisons of new and experienced eCommerce shopper behaviours
- Shoppers' financial, health and recovery sentiment
- Channel search, social media use, purchase locations and retailer satisfaction
- Category triggers, barriers, brand planning, trial, and future purchase intent
- Shoppers' plans to continue their emerging shopper behaviour
eCommerce Unleashed covers 1,500 shoppers per country in Wave 1, and 1,000 shoppers per country in Wave 2. Our 15 minute online survey incorporates Ipsos' proprietary view of COVID-19 emotions, behaviour and shopper migration.
The categories covered in this study are: Alcohol and Tobacco, Banking and Credit, Beauty, Electronic Devices, Food and Beverage, Healthcare, Home Care, and Personal Care. Southeast Asian markets include: Malaysia, Indonesia, Thailand and Vietnam.
From Wave 1 of the study, we already see that more than 70% of consumers in SEA will be visiting stores less often and perhaps as a result, will spend more time researching products. Take a look at a snippet of the findings from Wave 1, relating to SEA consumers perceptions and drivers of online shopping:
We'd be delighted to discuss with you how eCommerce Unleashed is an ideal solution for understanding the impact of the COVID-19 crisis on online shopping and the implications for tomorrow... For more information, please write to us using the contact form below.