Movement control and lockdowns have unleashed eCommerce shopping globally and is driving permanent and long-term shopping behaviour changes. People are trying new channels, services and products - all within a very new context.
Shopper marketers are being forced to re-think how they will meet consumers' rapidly expanding needs and expectations. As brands and retailers decide what shifts to make, which strategies should be prioritized? And how can brands influence online purchase behaviour for their category?
Join us in this webinar as we share insights from Ipsos' eCommerce Unleashed, a study that captures the evolving shopper emotions and behaviours across 9 markets (4 SEA) and 8 categories. This study illuminates the emerging shopper patterns and durable changes from the COVID-19 crisis.
- How the eCommerce shopping behaviour is changing across 4 key Southeast Asian markets - Thailand, Vietnam, Malaysia and Indonesia
- How channel search and social media has evolved in the shopping journey
- Identify triggers and barriers to purchase, trial and future purchase intent
- Key questions that manufacturers and retailers should be asking in these fluid times
*For more information and registration enquiries, please write in using the contact form below.