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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
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3 in 5 globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
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Global Business Influencers, APAC 2022 Launch
Join us as we explore the latest data from the survey, at a global and regional level.
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[Webinar] Ipsos CX Global Voices 2022: SEA
Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA
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Covid-positive experience changes outlook on life for many Singaporeans
52% Singaporeans say being positive with COVID-19 changed their outlook on life. and other findings from recent study.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.