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The Truth About Innovation...
With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
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The Future of Research
While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
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Curiosity Newsletter - October 2016
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
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The Singapore Report Card
Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.
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Curiosity Newsletter - September 2016
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.
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Curiosity Newsletter - August 2016
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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Curiosity Newsletter - July 2016
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
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Defining Malaysians and Singaporeans
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%
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Decode The Journey
Becoming a Truly Customer-Centric Organisation. The stakes for being customer-centric are as high as ever. Join us to learn best practices and lessons from leading experts across different sectors.