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Curiosity Newsletter - August 2016
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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Curiosity Newsletter - July 2016
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
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Defining Malaysians and Singaporeans
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%
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Decode The Journey
Becoming a Truly Customer-Centric Organisation. The stakes for being customer-centric are as high as ever. Join us to learn best practices and lessons from leading experts across different sectors.
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Self-storage industry in Singapore
The self-storage industry in Singapore has developed quickly in recent years driven by a number of favourable political and economic factors.
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Ipsos Affluent Asia Study Launches for 19th Year
Ipsos Affluent Asia Study launches for 19th year, revealing latest trends for Asia’s Affluent population on lifestyle, spending and media consumption.
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Geared for Health - Asean's Growing Medical and Healthcare Industry
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
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Leadership Transition in Singapore & Malaysia
Effective 8 April 2015, Joseph Chua, Healthcare Leader of SiMa and Katharine Davis, Marketing Leader and Executive Director of Malaysia, will take on the roles of Managing Director of Singapore and Malaysia respectively.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.