Brands

An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.

Discover how to unleash the magic of advertising with Ipsos, by using research to inspire and empower creativity

At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.

Why only some advertising gets talked about on social media and becomes famous

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.