Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
How consumers and brands are surviving the ‘No Normal’ | Ipsos
Brands Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
How COVID-19 has brought behaviour change thinking into focus | Ipsos
Brands Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Ipsos Update | Brands | Innovation | Corporate Reputation | US Election
Society Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Dancing with Duality | Ipsos
Consumer Behaviour Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
No more protest | Companies and coronavirus | Ipsos
Media Publication

Taking a stand in the age of COVID-19

A corporate communications perspective.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Marketing Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
balance between sustainability, hygiene and value in packaging | Ipsos
Sustainable Development Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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